Three Key Differences Between Graphic Design and Branding 

Graphic Design Nicaragua Craft Beer Company

When considering the terms ‘branding’ and ‘graphic design’ many people only think of them in similar terms. Don’t allow yourself to fall into the trap that these two are interchangeable, especially when it comes to the running of your business. Before you hire someone for graphic design, make sure you’re considering branding. What is Branding? […]

How to Take an Amazing Instagram Photo

A picture is worth a thousand words, but a good Instagram photo is worth likes, followers and money for businesses. And lots of it. According to a current study of the social app, Instagram has 200 million active users. Sixty million photos are posted each day, receiving around 1.6 billion likes. Let your photo get some likes too […]

The Top 5 Digital Marketing Tactics in 2018

In 2018, the majority of marketing teams are investing heavily in digital marketing tactics. According to the Gartner, 67 percent of chief marketing officers (CMOs) plan to increase the percentage of their budget dedicated to digital marketing campaigns, including web, mobile, and social-based advertising. While many organizations are choosing digital over traditional, there’s pressure for […]

How to Create a Brand That Connects

How to Create a Brand That Connects Your brand isn’t just the sum total of your company name and logo. It also includes all the ways you do things. From the font on your website to the language that you use, your brand involves many components – and the visuals are only the beginning. Your […]

Should You Jump on the Social Media Bandwagon?

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Should You Jump on the Social Media Bandwagon? It seems like everyone is using social media to promote their products and services these days. A business owner may feel like they’re getting left behind if they’re not tweeting or posting on Facebook every day. The question is: Should you be using social media to find […]

Brand Auditing: Are You Who You Say You Are?

Brand Auditing: Are You Who You Say You Are? Regardless of how long a business has existed, it’s important for business owners to check in and assess progress from time to time. To determine whether or not you’re on track, a simple brand audit is all you need to conduct – no in-depth analysis, no […]

3 Smart Ways to Boost Your Website Rankings With Content

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3 Smart Ways to Boost Your Website Rankings With Content Google favors websites with great content and punishes websites that don’t play by their rules. That means doing more of the things Google favors will likely improve your rankings in the search engine. To help you get there, we’ve put together some of the best […]

Start Marketing Legally and Stay Out of Jail!

Marketing Legally Without Jeopardy Marketing legally can be confusing and like all things legal complex. Most businesses in today’s hyper-competitive consumer marketplace use online marketing techniques. It may be a paid ad, online content on a business website, or posts on social media. When the internet first began, it was a wild and unregulated place […]

Do You Need Help With Content Marketing? These 4 Signs Say Yes!

content marketing

Content marketing generates three times more leads than outbound marketing and generally costs about 60 percent less. When done the right way, content marketing can increase the traffic to your website and help you grow your customer base substantially. Although some business owners think they can handle their own campaigns, this type of DIY marketing […]

5 Signs It’s Time to Outsource Your Marketing

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Many companies handle marketing internally, which has advantages like control and, in some cases, cost. Whether it’s an internal team delegating tasks to admin and other team members, or the business owner doing it themselves, there are many scenarios. But when is it more efficient to do your own marketing, and when should you outsource […]