Should You Jump on the Social Media Bandwagon?
It seems like everyone is using social media to promote their products and services these days. A business owner may feel like they’re getting left behind if they’re not tweeting or posting on Facebook every day. The question is: Should you be using social media to find customers, too?
Social media can be used to grow your potential customer base, but it’s even better at building brand recognition. Of course, social media doesn’t work for everyone. If you have spent a significant amount of time and money on building up a social media presence without seeing an increase in revenues, you’re either doing something wrong or it just doesn’t work for your business.
If your social media marketing efforts are getting you more likes or followers but your orders don’t increase along with it, then social media marketing may not work for you. While it’s great to have a lot of likes, they don’t pay the bills. Before you throw in the towel, you may want to take a look at your channels and check if you’re spending your money wisely.
Pick Your Channels
Between Twitter, Facebook, Pinterest, LinkedIn and various other social networks, it can be tricky to decide which ones to use. The bottom line is: Don’t try to market on all of them. You’ll be spreading yourself too thin. It’s best to pick one or two channels and spend all your time and money building up a following there.
Which ones are right for you depends on the type of business you have and what experience you have with that medium. For example, if you’re targeting other business owners, LinkedIn is a must-have, but if you’ve never figured out how to use Pinterest, it may not be worth your time to give that a try. On the other hand, if your message can be spread better with images than posts, it may be time to learn how to use Pinterest.
Spend Your Money Wisely
Business owners should be familiar with the concept of opportunity cost. In a nutshell, when you’re using your money to market on social media, you can’t use the same financial resources to do anything else. Therefore, if you do decide to give social media marketing a try, it might be best to use a specialist to get the most out of your money and effort.