Content marketing generates three times more leads than outbound marketing and generally costs about 60 percent less. When done the right way, content marketing can increase the traffic to your website and help you grow your customer base substantially.
Although some business owners think they can handle their own campaigns, this type of DIY marketing usually backfires. The following are some of the signs you may notice when it is time to hire a professional.
No Strategy in Place
Did you realize that only about 37 percent of small businesses have a documented content marketing strategy? If you don’t have an existing strategy, chances are you will waste a lot of time and money. Clearly defining your goals is the only way to track your progress. A content marketing professional will have no problem helping you get a comprehensive strategy in place.
You Aren’t Promoting Your Content
Publishing blogs on a consistent basis is important, but a bit pointless if you are not properly promoting this content. Most business owners forget all about the marketing aspect of their content marketing campaigns. With some professional help, you will be able to promote your content via social media and email marketing campaigns.
The Content Is Filled With Errors
Having content on your website that is full of errors can create a lot of problems. If a reader notices these errors, it can lead to your business being put into a bad light. A professional content writer will be able to craft and edit blogs before they are published on your website. This attention to detail will help make the content you put on your site informative and engaging.
SEO Is Non-Existent
Failing to use relevant keywords in your content will make it hard for new customers to find you. Allowing a marketing company to help with finding and implementing these keywords is a good idea. They will also be able to help you develop an effective linking strategy, which can also help you in your pursuit of search engine dominance.
Check out our content marketing services here.