Good SEO (Search Engine Optimization) is absolutely essential for modern businesses. Effective SEO can deliver truly astonishing, excellent commercial results and very efficient market exposure for any business.
That said – Getting your SEO right is also absolutely essential. There are possible problems and very simple mistakes which can sabotage your SEO. We are going to take a look at the critical dos and don’ts of SEO for you.
The most important Dos are:
- Keywords: Best practice is to use “long tail keywords”. These are keyword phrases, which accurately target specific high priority search needs. Longtail keywords will definitely improve search engine results (SER) and your search rankings.
- Always study your keywords metrics: Keywords metrics are studies of the efficiency of keywords in any given search context. These metrics are accurate measures of the efficiency of specific keywords to be included in your online materials. If you’re not familiar with keywords metrics, it is strongly recommended that you consult a professional agency.
- Links: Link building is a fundamental part of search engine optimization in many ways. Relevant links help to create a picture of your content, and its relevance to searches. (Be prepared to take a little time to fully understand this process, because it is very important.)
- Site mapping: Site maps are a list of site pages, and very useful for search engines. They use a range of indexing processes to find relevant information. Site maps are typically created during the website design process, but some websites may have obsolete or inadequate site mapping.
- Mobile optimization: Mobile media, like tablets, phones, and other mobile devices are a truly integral part of the basic functionality of any website. This also affects SEO, in that non-optimized websites may perform poorly in comparison with optimized websites.
- Local SEO optimization: Local SEO really means defining your locality, and identifying your business within the local market. This makes your physical business easier to find for website users and attracts local customers. (Local business website lists also provide valuable services to improve SEO rankings.)
The SEO Don’ts need to be well understood. These issues can cause significant problems and are truly counter-productive in terms of search rankings and business outcomes.
These are the really important Don’ts:
- Keyword stuffing: This is an antiquated form of keyword spam, which is actually penalized by Google. Too many and unnecessary keywords can, in fact, reduce your search ranking.
- The wrong links: Irrelevant or low ranking links can be an own goal in SEO terms. These links effectively confuse your search information, and the low ranking links reduce search relevance. Best practice is to use a link strategy which includes links of rankings of 30 or more.
- External links: Some external links are helpful, but not all. Some external links may look like a mix of keyword spam and directory information to search engines, which then devalue the websites. Either way, too many external links do not in any way help your SEO. Stick to the essential external links only.
- Mixing up basic information: Some websites include different phone numbers, email addresses, and other largely useless information. This mix of information definitely does not help website users. As you can imagine, this situation is also a particularly avoidable problem.
- Content: Repetitive content has much the same effect as keyword stuffing. It looks terrible, and on the website, it is invariably counter-productive. The other and truly destructive factor to be considered is that this type of content cannot possibly deliver any kind of real value to your site users. Edit your content for style, which will definitely improve your SEO results.
We hope you’ve found our SEO Dos and Don’ts blog informative and useful. If you’d like to find out more about our services, please feel free to contact us.