Things Tourism Specialists Need to Know in 2019
In 2018 we saw international outbound trips growing by six percent worldwide, particularly in Asia and South America. As we enter 2019 many in the tourism industry are looking to continue the momentum built up the previous year. The good news is that the outlook is positive and 2019 looks to continue to a year […]
How Will Craft Beer Change in 2019?
2019 looks like it’s going to be another big year for the ever-growing Craft Beer industry, with over 7,000 breweries in the U.S alone and a 1000 more planned to open in the year to come. But, as with most things, the new year brings in new milestones to hit, new goals to aim for, […]
[Infographic] Five Marketing Strategies that Support Your Nonprofit
Are you struggling to get the word out about your nonprofit organization? Even the most deserving of nonprofits have difficulty capturing the attention of consumers. By following a few selected marketing strategies, you can boost your bottom line and keep your nonprofit running. Make the most out of your available funds with targeted nonprofit marketing […]
Three Key Differences Between Graphic Design and Branding
When considering the terms ‘branding’ and ‘graphic design’ many people only think of them in similar terms. Don’t allow yourself to fall into the trap that these two are interchangeable, especially when it comes to the running of your business. Before you hire someone for graphic design, make sure you’re considering branding. What is Branding? […]
How to Take an Amazing Instagram Photo
A picture is worth a thousand words, but a good Instagram photo is worth likes, followers and money for businesses. And lots of it. According to a current study of the social app, Instagram has 200 million active users. Sixty million photos are posted each day, receiving around 1.6 billion likes. Let your photo get some likes too […]
The Top 5 Digital Marketing Tactics in 2018
In 2018, the majority of marketing teams are investing heavily in digital marketing tactics. According to the Gartner, 67 percent of chief marketing officers (CMOs) plan to increase the percentage of their budget dedicated to digital marketing campaigns, including web, mobile, and social-based advertising. While many organizations are choosing digital over traditional, there’s pressure for […]
How to Create a Brand That Connects
How to Create a Brand That Connects Your brand isn’t just the sum total of your company name and logo. It also includes all the ways you do things. From the font on your website to the language that you use, your brand involves many components – and the visuals are only the beginning. Your […]
Should You Jump on the Social Media Bandwagon?
Should You Jump on the Social Media Bandwagon? It seems like everyone is using social media to promote their products and services these days. A business owner may feel like they’re getting left behind if they’re not tweeting or posting on Facebook every day. The question is: Should you be using social media to find […]
Brand Auditing: Are You Who You Say You Are?
Brand Auditing: Are You Who You Say You Are? Regardless of how long a business has existed, it’s important for business owners to check in and assess progress from time to time. To determine whether or not you’re on track, a simple brand audit is all you need to conduct – no in-depth analysis, no […]
3 Smart Ways to Boost Your Website Rankings With Content
3 Smart Ways to Boost Your Website Rankings With Content Google favors websites with great content and punishes websites that don’t play by their rules. That means doing more of the things Google favors will likely improve your rankings in the search engine. To help you get there, we’ve put together some of the best […]